Will Binns - StepByStepBNB Revenue Manager
Revenue Manager
At Capacity

Will Binns

Will is a revenue manager and short-term rental operator based in South Carolina, where he lives with his wife and young family. As both a co-host and revenue manager, he understands the business from multiple angles — from owner expectations and guest experience to the day-to-day realities of operations. That perspective allows him to make pricing decisions that are not only data-backed, but practical and sustainable.

With a strong focus on dynamic pricing, booking window strategy, and minimum night optimization, Will works closely with owners across diverse markets to increase revenue while protecting occupancy and long-term performance. His approach is rooted in real market behavior, disciplined strategy, and proactive calendar management — not reactive discounting.

Through his hands-on experience in hosting as a co-host, Will brings an owner-minded lens to every decision. He understands that revenue management isn’t just about raising rates — it’s about balancing profitability, guest experience, and long-term asset growth. Will’s superpower is turning complex market data into clear, actionable strategy. He believes in transparent communication so owners always understand the “what” and the “why” behind their results.